The Aero brand was born into the UK with the launch of Mint Aero chocolate in 1935, before growing internationally with an increased range of flavours, such as milk chocolate, white chocolate and strawberry, in various regions at various points in time – and later in the newer form of ‘Aero Bubbles’. By 2009, value sales of Aero reached £97m in the UK alone, making it the sixth biggest chocolate bar brand behind Cadbury Dairy Milk, Galaxy, Mars, Kit Kat and Flake, according to Mintel.