heart of the issue is reciprocity: the importance of reciprocity is questionable if unilateral support by the business and/or unilateral support of the business by the community are found to be signicant. Finally, community support is considered in the
context of traditional economically-relevant characteristics of the location, the business and the entrepreneur. The relative importance of the social and economic contexts for business success is to be ascertained from the relative statistical signicance of
the various factors.