Restaurant Concept – Your restaurant concept is a creative theme that tells an emotional story about the restaurant. Great restaurant concepts connect the food and beverage offering, history, style and fashion, culture and environment. Your concept should direct your awesome atmosphere. For example a simple French Bistro may not only look like small café in France, but the wait staff could have heavy French accents, décor can reflects dramatic street scenes from a French town and menu items are inspired by famous French authors verses an edgy and hip bar may leverage industrial materials for decor, blast techno tunes and showcase very abstract art. These restaurants have very different atmospheres.