1. Real-Life Instagrams
Moët & Chandon’s sponsorship gives its long-term social #MoetMoment campaign a physical presence.
Life-size Instagram frames around a terrace prompt attendees to take and upload pictures in front of a branded backdrop. Photos tagged with the campaign’s hashtag are then entered to win sets of drinking glasses. Moët will also buy geo-targeted Promoted Tweets and Facebook ads to amplify its social push.