Finally, global hospitality and tourism firms such as Intercontinental Hotels, Marriott Hotels, Hilton, McDonald’s, and KFC are examples of those that operate in many countries and almost all continents worldwide. Compared to national organizations, regional and global H&T organizations face more complex, dynamic, and challenging external and internal environments. Consequently, they must accommodate the impact of an international context when tackling strategic analysis, strategic choice, implementation, strategic control, and global competitive advantage