Even companies as big and as smart as Proctor and Gamble can make brand blunders when cultural differences are not researched before hand. Proctor & Gamble used a television commercial in Japan that was popular in Europe. The ad showed a woman bathing, her husband entering the bathroom and touching her. The Japanese considered this ad an invasion of privacy, inappropriate behavior, and in very poor taste.
Read more at: http://www.campaignasia.com/article/cultural-blunders-brands-gone-wrong/426043