With proper manufacturing facilities in place, he now turned his attention to marketing. With help from friends, he soon had a small website in place. Using his extensive knowledge of retailing, Peter began to target hi-fi shops. Yamaha his former employer agreed to place an order for 300 sets. To increase his exposure in the marketplace he decided to exhibit at a national electronics exhibition in Birmingham. However, he baulked at trying to find the €5000 cost of hiring an exhibition stand and the additional cost of then fitting it out and staffing it. Aware that exhibition organisers often end up with unfilled stands, he approached the organisers about negotiating a discounted rate, stressing that he was a student. They agreed to rent him a stand in one of the less attractive locations for €1000 all in. To staff the stand he roped in some of his fellow students and to provide some publicity he purchased a supply of T-shirts and knickers with his 'Oneclick' logo printed on them. The knickers proved particularly successful. With his stand in a somewhat remote location, he needed something to get potential customers talking and they certainly provided a talking point. Orders came flooding in. They covered the cost of attending the exhibition in the first day. Several of the large electrical retailers ordered 1000 or more.