A STRONG BRAND GENERATES REFERRALS.
People love to tell others about the brands they like. People wear brands, eat brands, listen to brands, and they’re constantly telling others about the brands they love. On the flip side, you can’t tell someone about a brand you can’t remember. A strong brand is critical to generating referrals or viral traffic.
- See more at: http://www.strategynewmedia.com/why-is-branding-important#sthash.2APsZodM.dpuf