2. Inconsistency
• Inconsistency is characteristic of services that makes them less standardized & uniform than goods inconsistency is called as variability
• Different services provides perform a given services at different occasions.
• The services performed by an individual provider may differ overtime.
• Interaction b/n customer and provider may vary by customer, companies which are highly equipment & system based & less people based on reduce insistency in services.
• Eg- 1) Bank ATM provides consistent services.