While the best journey product managers work in this way to continually refine existing journeys they’re also looking at the bigger picture,introducing larger-scale innovations that extend the journey and increase its value and stickiness. Consider for example how one of our clients a global consumer electronics company is developing and marketing a new countertop cooker. The product has programmable compartments that can be controlled by an app,allowing customers to simultaneously cook different parts of a meal. This creates opportunities to build an array of services that help customers get the most from the cooker.