electronics is a textbook example of global products. discerning consumers do not hesitate to pay premium prices for top global brands such as samsung. moreover, electronics consumers everywhere associate products with aspirational goals such as success and achievement. in 2013 , samsung launched a global campaign featuring the program "launching people," which focuses on discovering real stories, helping consumers, and sharing their stories with the world.
samsung electronics co. ltd. is a multinational electronics and information technology company headquartered in suwon , south Korea. it is an important offshoot of the samsung group and employs 319000 people across 80 countries, making it the global leader in technology with annual sales of $190 billion. through continuous innovation, samsung has been changing lives and revolutionizing markets it operates in with its products, which include everything electronic -television, smartphones, personal computers printer cameras home appliances medical devices semiconductors and more