Technology readiness was assessed through the use of the 36-item Technology Readiness Index (TRI) scale developed by Parasuraman (2000). The TRI is a Likert type scale with responses ranging from “Strongly Agree” (5) to “Strongly Disagree” (1). The TRI measures an individual’s propensity to adopt and use innovative technology by assessing how “techno-ready” individuals are. In addition, the TRI helps explains how and why different individuals adopt technology. The TRI does this by looking at both forces that attract consumers to innovative products and forces that may repel them away from new products.
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