For example, one manager mentioned that he analyzed web metrics to create better and more leads for the company. He
evaluated the lead generation process from the product site all the way to filling out the contact form to determine where users dropped out and which factors might contribute to this behaviour. His goal was to avoid abandonment of the site, and
followed the process by evaluating issues with particular pages and the performance of contact forms used in the lead
generation process. This is one example where readily available metrics are used in accordance with objectives to use web
metrics for effective website improvements