1. Make the organization of your writing clear
2. Use short paragraphs, short sentences and short words.
3. Make your writing active and personal.
4. Avoid vague adjectives and adverbs.
5. Use down-to-earth language.
6. Be specific.
7. Choose the right word.
8. Make it perfect.
9.Come to the point.
10. Write simply and naturally-the way (we hope) you talk.
11. Strike out words you don't need.
12. Use current standard English.
13. Don't write like a lawyer or a bureaucrat.
14. Keep in mind what your reader doesn't know.
15. Punctuate carefully.
16. Understate rather than overstate
17. Write so that you cannot be misunderstood.
18. Use plain English even on technical subjects.