The poultry industry is, in some ways, the most vertically integrated and industrialized system of livestock production in China. The policy emphasis in this sector (like all other meat sectors in China) is on scaling up and further intensification. The sector has a large number of firms competing over low prices with low profit margins, leading to immense pressure by firms to cut costs. At the same time, to remain competitive and meet production and consumption targets, firms are dramatically increasing production—raising more and more birds in confined spaces. - See more at: http://www.iatp.org/documents/fair-or-fowl-industrialization-of-poultry-production-in-china#sthash.5dXFkgEH.dpuf