However, frequency varies dramatically from page to page. For example, we expect Facebook pages for news sites like Mashable to post every hour or so. Passion pages typically post very often, too. Both the The Girlfriend Life and Beauty Addicts post at least once an hour and their respective communities love it. (Passion pages are topic-specific, although there is typically a profitable business running the page and driving traffic to a website). Most businesses and brands would do well to post 1-3 times per day. The key is in watching your page metrics closely, because another mistake that can lower reach is actually posting too infrequently. As soon as the likes, comments and shares have really tapered off, this indicates the post is probably no longer sitting in the news feed of fans and it’s safe to make another post