“Internationalisation” promotes the use of Facebook as a communication channel.This data shows the growing role of web technologies in public relations and particularly points out that social media are becoming a key part of NPOs’ internationalization strategy. This behaviour could be due to NPOs from Latin American countries strongly depending on international aid agencies and foreign donors therefore; they could be using Facebook to move their stakeholders closer to the organisation and to maintain and increase their activities of cooperation Moreover, the greater experience in social media brings a better use of Facebook as a disclosure strategy. Pointed out that the experience in social media conditions its use for resource mobilization. Therefore,we add that the familiarity with these tools seem to increase the use of contents that ensure the broadcast of relevant information.