Whether the goods and services of businesses and organizations recognize customers, which formed the basis for all employees and service providers. The method used to identify or specify customer needs to give priority to the research market, which market research to determine the needs of customers seeking even more important in today's business because consumers are quickly changing and increasingly complex business must also predict. The customer will need to happen in the future, there should be a change in direction or how making it our business to meet the needs of customers quickly than normal. To create satisfied customers. The most important element is the subject of the service during the sale. To give customers the impression as providing goods or services to support purchasing decisions. And the charm of a salesman. Start of satisfaction in the work of the staff. Employees want to work for companies to create success for the company.