Adapting Organizations to
Effective Sustainability
Management
Contents
18.1. Organization Focus 125
18.1.1. Who Should Drive Sustainability Parameters? 126
18.1.2. What Should Parameters Focus on? 127
18.1.3. How Should Parameters Be Established? 127
18.2. Implementation 128
18.2.1. Incremental, not Replacement 128
18.2.2. Evolutionary Implementation, not Revolutionary Imposition 129
18.2.3. Three Effectiveness Drivers 129
18.2.3.1. Captain and Quarterback 129
18.2.3.2. Culture 129
18.2.3.3. Flexibility 130
18.3. Conclusion 131
The question for boards of directors is not whether to adopt sustainability management—
it is how to direct their institutions to adapt to it.