The center portion or platform 31 is reduced in diameter from conventional cans 10 to provide a greater spacing or gap between the edge 37 of the center platform 31 and the rim 17 of the can 10. The object is to permit one's lower lip to rest along the center platform 31 when drinking. Thus, one's lip and the beverage contents avoid contact with groove 21 when drinking directly form the can 10. One can readily wipe clean the raised center platform 31 without digging into the groove 21 in an attempt to clean it.