If you equate the deeds of love with the essence of love you will produce hypocrites — people who imitate the deeds and claim to love God when their hearts are far from him. If you equate love for God with love for his gifts, you produce hypocrites — people who are very glad to feel forgiven and declared righteous and delivered from hell and heaven- bound, but have no pleasure in God himself. They don't love God. They just don't want to have bad guilt feelings or go to hell.