quipment or travel may also threaten the consumption on sportswear.
SWOT Analysis. One of the basic tools in the environmental analysis is called the SOWT analysis.
This form of analysis is used to examine an organization's strategic positions, from the inside to the
outside (Hoye, 2009). A detailed SWOT analysis of Li-Ning is provided in Appendix 8.2.1 and the
key issues are summarized below:
Strengths:Being well-established distribution channels, a powerful R&D team and broad brand
awareness in the China market.
Targeting to the population of age 25 to 34, to the portion that has a higher income and is also
active in sports.
Brand positioning and put international feeling over oriental theme.