The basic assumption of goal setting theory is that task performance is regulated
directly by the conscious goals that individuals are trying for on a task (Locke,1966
Locke and Latham, 1990). In essence, goals are immediate regulators of human
action. A goal is defined simply as what the individual is consciously trying to do.
Goals operate largely through internal comparison processes and require internal
standards against which to evaluate ongoing performance. According to the theory,
hard goals result in a higher level of performance than do easy goals, and specific
hard goals result in a higher level of performance than do no goals or generalized
goal of «do your best.» Although goals can influence behavior, no one-to-one
correspondence can be assumed because people make errors, or lack the ability to
attain their objectives, or subconsciously subvert their conscious goals.
The basic assumption of goal setting theory is that task performance is regulated
directly by the conscious goals that individuals are trying for on a task (Locke,1966
Locke and Latham, 1990). In essence, goals are immediate regulators of human
action. A goal is defined simply as what the individual is consciously trying to do.
Goals operate largely through internal comparison processes and require internal
standards against which to evaluate ongoing performance. According to the theory,
hard goals result in a higher level of performance than do easy goals, and specific
hard goals result in a higher level of performance than do no goals or generalized
goal of «do your best.» Although goals can influence behavior, no one-to-one
correspondence can be assumed because people make errors, or lack the ability to
attain their objectives, or subconsciously subvert their conscious goals.
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