5. Brands in India provide not only a standardized product but also a standardized price, which
reduces feelings of being cheated
AR: One should never bargain for branded jeans like Lee Cooper, the prices of which are fixed
everywhere.
UB: Unless there is a seasonal or a stock clearance sale, the prices of known brands are
always fixed.
MA: But one must certainly bargain for unbranded products, even if one buys them from a
renowned shop.
BH: But after haggling, I also feel uncomfortable, wondering whether I have got the right
price or not, and if I could have got a further reduction.
PA: Yes, even after bargaining and getting a lower price, one can't help feeling cheated.