Valuable market – India’s spend on foreign travel has increased four-fold, in US$ terms, since 2000. Visitors to Britain: in 2011 total spend £318m and average Indian visitor spent £896 per visit, compared with global average of £584 per visit (IPS) Growing middle-class and High Net Worth Individuals (HNWIs) – Over next two decades India’s middle-class will grow to over 40% of population, creating world’s fifth largest consumer market (McKinsey). India’s wealthiest will total around 24 million by 2025, more than current population of Australia Rising number of visits to Britain – In 2011, 355,000 Indian residents visited Britain, almost 100% more than in 2000, but down from peak in 2007. Substantial number of bookings made through trade Britain losing market share – Britain has lost market share over last five years, but still attracts more visitors than Australia, Switzerland and Italy (Tourism Economics 2012)