2.4. Data Analysis In this research content analysis method, which is a type of qualitative research, is used. Content analysis has the aim of getting rid of subjective factors during understanding and evaluating a discourse. The powerful side of this method is to reveal latent and covered content of discourse, rather than what is expressed, captured easily at first glance and exhibited and easily detected content. In this context, the message, it is a "second reading" to determine the factors that affect the individual invisibly. The common side of content analysis techniques is that they are based on the principle of deduction-inference. In all, there is a purpose of making an interpretation with observed and described items in messages. There are generally two different approaches in the process of implementation of the categorization of content analysis. The first approach, which has a specific area of a category system, taking into frames accordingly resorts to grouping. However, n the second approach categories are not determined before