The sharing economy is growing up, formalizing services and aligning
with upscale brands and big business. Airbnb is expanding its brand beyond
the digital world, launching a glossy coffee-table magazine, Pineapple, in
2014 and collaborating with the London Design Festival on an interiors
exhibit. Airbnb has also partnered with Concur, a company specializing
in business travel and expense management. Uber also has signed a
partnership deal with Concur, making it easy for employers to pay for rides
that employees take.
The sharing economy is growing up, formalizing services and aligning
with upscale brands and big business. Airbnb is expanding its brand beyond
the digital world, launching a glossy coffee-table magazine, Pineapple, in
2014 and collaborating with the London Design Festival on an interiors
exhibit. Airbnb has also partnered with Concur, a company specializing
in business travel and expense management. Uber also has signed a
partnership deal with Concur, making it easy for employers to pay for rides
that employees take.
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