The present association map in Fig. 1 should be regarded as the
starting point in capturing the associations connected to the refreshing
experience in relation to food products.Outcomes of additional research
and new insights may lead to additional links in this map. For instance,
findings resulting from new avenues of research proposed in Section 5
may showthat some cold products can be perceived as being refreshing
even if they have no impact onmental energy ormouthwetting because
coldness is associated to refreshing through learning. The more
information is added to the map, the richer our insights on the
refreshing experience will become. This could contribute to the
development of new, more refreshing products, and to a deeper
understanding of sensory basis of refreshing perception.