In addition, third-party airline ancillary revenues – a potentially profitable resource for carriers – from hotels, rental cars, tours, credit cards and other non airline business ventures will continue to grow in popularity as travelers take advantage of one-stop shopping and booking capabilities through these channels. Forrester Consulting predicts third-party ancillary revenues will rise 30 percent over the next five years. And a passenger survey be GuestLogix found more than half would take advantage of destination related offers on board a flight, particularly services that could be utilized immediately such as entertainment and attraction tickets ground transport and tours.