Pugh's solo premiere was in London's Fall 2006 fashion week; he has since showed his Spring 2007 and Autumn 2007 collections there. Pugh's shows have continued to draw critical praise. British Vogue, for instance, called his Spring 2007 collection "an incredible, unmissable show" and said that "his genius is undeniable."Anna Wintour is a notable supporter of Pugh's designs.
Kylie Minogue has used many of Pugh's designs over the recent years, most famously in her Showgirl - The Greatest Hits Tour and Showgirl - The Homecoming Tour. Róisín Murphy recently appeared flamboyantly sporting one of Pugh's distinctive outfits in the videoclip promoting her 2007 album Overpowered [1], and on the cover of her single Let Me Know, and on other occasions. Minogue has been seen wearing the same dress in her 2008 video for her single In My Arms. Beyoncé wore Pugh at the MTV Europe Awards in 2008, and for her Diva video. Singer Lady Gaga recently wore a jacket designed by Pugh at the Wango Tango concert 2009 and another piece on X Factor. Ashlee Simpson wore a leather and clear plastic striped Gareth Pugh dress in her video "Outta My Head."
In 2010, Gareth Pugh has opened his first boutique in Hong Kong.