In 1985 he left to become assistant to David Lowe, a photographer based in Knightsbridge, London, where he first met art directors, model makers and retouchers who created images for the advertising industry. After a year of assisting he set up a studio next to David and began working for ad agencies, design groups and PR houses. Although a very keen landscape photographer he initially established himself as a still life photographer, and then began to branch out into other areas of photography in the advertising world, shooting people and landscapes for a wide variety of products and brands.