Strategy and Strategic Planning in the 21st Century
we briefly introduced you to the concept of strategy and strategic planning in Chapter 1 indicated there, strategy and strategic planning deal with a process of looking at our organization and it's environment. both today and in the expected future-and determining organization and its environment what we as an organization want to do to meet the requirements of that expected future. This process of strategic analysis is more critical and more important--today than it has ever been. This is because in most industries today we have far more competition than ever before, making it more difficult to create that sustainable competitive advantage that we need in order to survive over the long term.