most of us fall into a trap when we think of organizational rewards that trap is that our rewards must be material things the fact is though the world we live in is that our rewards must be material things the fact though the world we live in revolves around money some of the best rewards we can get are free many of these come in the form of positive reinforcement if you recall the discussion in chapter 4 on how we learn one aspect that greatly affects our behavior is how others reinforce us