Another man named Jacob Davis bought large amounts of the denim fabric from Levi Strauss. He was a tailor who made pants for hard-working men. One of his customers was continually tearing the pockets off his pants. So Jacob Davis decided
to put rivets on certain parts of the pants to make them stronger. The customer loved the new pants so much that he told all his friend, and soon Jacob Davis was busy making lots of pants with rivets.