Previously, Ban Huay Win engaged in subsistence production of rice for household consumption. In 2011, however, for the first time community members grew a higher proportion of maize, prioritizing income generation over subsistence needs. Agriculture extension officers as well as company representatives have actively promoted maize production and promised market price guarantees. The shift to contract farming of maize, however, involves high investment costs and high risks including lack of available food for daily subsistence. Efforts to compensate for declines in maize and rice production have involved high use of chemical inputs and shortened rotations of rice plots to as little as two years. Although maize production may not be the preferred option for the community, the villagers feel there is insufficient information and lack of options to make alternative livelihood choices.