In the book's wake , a minor Generation x industry was born. The same publishing the house that issued Generation X was soon putting out another book, Generation Ecch!, which criticized Coupland's presumed attempt to name, define, and speak for an entire generation. 10The phantom something that the media suddenly staged ments about was really a nothing construed as the latest big thing. Generation x was thus born as a fad and, like all fads, was destined to fade as its newness withered in yesterday's news. Ironically, this is the very sort of world that Coupland's novel commodity describes. The same year not only saw the publication of Generation also The many similar statements, such as Daniel Strong's "Generation Hex but anti-"S" tatements which collected as much of the flurry of "S" tatements and that that could be bound together for roughly $14.00. 11It is not a book examines the real lives of young adult just their various representations in the mass media.