2.Obtain information. When faced with uncertainty, managers obtain information that might help them understand the uncertainties more clearly. For example, emma gathers information about the type of individuals likely to attend the fair and other test-prep packages that might be sold at the fair. She also gathers data from her experience selling the packages at the boston fair.
3.make predictions about the future. Managers make predictions using all the information available to them. Emma predicts she can charge 200 for the GMAT success package. At that price, she is reasonable confident that she will be able to sell at least 30 packages and possibly as many as 60 . emma must be realistic and exercise judgment when making these predictions. If they are too optimistic, she will rent the booth when she should not. If they are too pessimistic, she will not rent boot when she should.