Secondly, a problem for Apple exists in their reliance on Apple’s C.E.O., Steve Jobs. Jobs has been a guiding force at Apple, acting as Apple’s savior when the company saw their lowest financial numbers in 2002. Steve Jobs was responsible for Apple’s expansion and the introduction of one of Apple’s most profitable products, the IPod. There is a question as to if Apple could continue to operate as they do currently in the absence of Steve Jobs. Still, there are alternatives to Apple’s current problems In regards to Apple’s low market issues, an alternative would be to add a product with a lower price point to Apple’s current product line. Similarly, an alternative to Apple’s reliance on Steve Jobs, would be to create another executive position for someone act as liaison between Apple’s top executives and Jobs. Thus, preparing Apple for the post Steve Jobs era. In lieu of their drawbacks, Apple is still presented with opportunities to experience growth and success. Apple has established itself as a continuous innovator in the ever changing electronics Apple is continually working to produce products with improved compatibility, allowing their customer more flexibility and increasing the ease-of use of their products. By continuing with their premium price or price differentiation and retail strategies Apple can continue strive and uphold their reputation as an innovator in the electronics industry.