when Ratan Tata of tata group looked out over this scene, he saw a critical job to be done providing a safer alternative for scooter families. he understood that the cheapest car available in India cost easily five times what a scooter did and that many of these families could not afford one. offering an sffordable,safer, all-weather alternative for scooter families was a powerful value proposition, one with the potential to reach tens of millions of people who were not yet part of the that Tata Moters' business model could not be used to develop such a product at the needed price point.