we identified three environmental inputs (interaction quality, physical environment quality, and outcome quality) based on the second-order factors of Brady and Cronin's (2001) model. These environmental inputs precede customers’ evaluative standards (service quality) and, in turn, shape their experiential views (customer satisfaction) and decision-oriented system (repeat patronage) simultaneously. According to Holbrook's (1995) theoretical framework, individual differences represent an important source of consumer inputs, such as demographics, socioeconomics, or lifestyle. We identified four customer inputs in this study, namely sex, age, education level, and income level. We also attempted to link up experiential- and decision-oriented systems and tested the effects of customer satisfaction on repeat patronage.