3) Culture reform
3.1 Service guiding: Good service important thing in retails business, the company should create character and image for all staff, including create a form to be in line with the brand and establishing and maintaining consistent standards.
3.2 Physical presentation: One of the key elements of building a strong brand is color selection. Every color has a different feel and various associations. By choosing a color or a combination of colors for brand identity, will take on those associations. Colors will evoke certain emotions and feelings towards them brand so it is vital to choose a color that will represent them identity effectively, the feelings that’s experiences to move all buyers to action. Example; Ralph Lauren etc.
3.3 Curiosity: Make people curious about them brand. Example; Disney is a leader to brave. They’re uniquely able to inspire and execute they vision while maintaining mass appeal. “ They’re a remarkable inspire to girls around the world.
3.4 Should create slogan for brand.
3.5 3.5User experience, about the story behind the product, the engaging experience.