sampling tests occasionally. Then dedicated quality control
personnel would conduct a comprehensive examination
towards the finished products stocked in the warehouse. Only
the products that got passed the check of the appearance,
cuffs, buttons, threads and other aspects could be sent to the
warehouses.
F. Fair price
Vancl deems to provide good quality products with fair
price. The most typical example is its famous ―VT‖
requesting just29RMB. The T-shirts it offers are all of
high-quality and dedicated designed by professional
designing team abroad. The same applies to its canvas shoes
and shirts for men and women. For top consumers, Vancl
provides Vjia (V+) products to satisfy their consuming needs.
G. Efficient logistics
Most online retailing companies would naturally outsource
logistic to TLC so as to lower down the total operation cost
[6]. But who should be blamed for and pay for the loss of
customers in case that delivery was delayed? There suppose
to be no definite answer in most cases. To solve the problem,
Vancl combined the wholly-owned logistic department and
third party partners, with the order tracking system ensuring
the company receives fewer complaints for delivery.
H. Favorable user experience
Vancl has improved a lot in its user experience services.
Vancl firstly activated a service of trial before payment and
cash on delivery (C.O.D). And customers would have the
right to reject purchase without any reason within 30 days in
the validation of orders [7]. Additionally, the site offers
enhanced services such as tracking of goods and management
of inventory. Apart from that, Vancl provides spaces for
customers to comment on the goods they purchased as
feedbacks on the website. In order to better fit the needs of
customers, the company has bought a 3D virtual model
system and is planning to develop its own trial-online
animation system based on that.
I. Good team Management
It is the team management, which forms the fundamental
difference among other direct marketing online projects,
plays a key role in the whole project in Vancl. CEO-Chen
Nian, who was also the founder and former executive vice
president of Joyo Amazon, led the following job-hopping
members form the core team that later became backbones of
Vancl. Their experience of network marketing, an accurate
grasp of China's Internet environment and the actual
operation experience of B2C e-commerce are the best
explanations for the Vancl miracle [8].
V. SUGGESTIONS FOR VANCL‘S FUTURE PROSPER
A. Strengthen supply chain integration and supervision
It has always been a hot potato as how to ensure the quality
of clothing from upstream suppliers as well as the quality of
delivery service provided by the TPL companies. The most
effective way to solve it is to strengthen the supervision and
control of all aspects during the process. There should be
appropriate supervision in the process from the fabric