Burger King did several things right. They acknowledged the problem, they did not minimize it They had a crisis response plan in place to act quickly, They used the internet and social media to identify and solve the issue. They took swift action to remove the problem and ensure it didn’t happen again. They responded to their customers online quickly and efficiently, They offered reassurance with a statement : “Food safety is a top priority at all Burger King restaurants and the company maintains a zero-tolerance policy against any violations”.