The Building as Trump Card Fortunately for the GMB, Gehry's stunning building design has impressed the local populace as well as attracted considerable international attention Following several motitlus of particularly cantroversial press in the spring of 1996,the Guggenheim wisely offered guided visits to the site. The immediate, eager response suggests that a long-term display of Gehry's design in Bilbao might have been helpful from the onset. "As the building takes shape, the