Kao Tung is a snack in the popularity of Thai people this is why there is a lot of Kao Tung manufacturer in the market. The products can be sold even if it has always been the high competition and today is the brand Kao Tung from other province will be sold in Chiang Rai is a lot. Entrepreneurs continue to adjust marketing strategy to boost commodity production by using the strategy of reducing rates in various formats to attract customers to purchase, as well as to offer products in multiple formats, especially Kao Tung in 7-ELEVEN. They also try to penetrate the market, gaining access to a customer's consumption behavior to each group. Predicted that competition in the business-to-business group to make Kao Tung will be very competitive.