Exaggeration in the depiction of features of the product, problem situation or solutions can grab attention and emphasize the benefit. With these Kickstart question, use distortion and overstatement to develop ideas. Make sure the message is clear and simple, to avoid misunderstandings that could lead the target group to make negative associations. Don’t worry about exaggerating things, but do it with a wink so that the credibility of your massage doesn’t suffer.