Measurement (set 1): export market intelligence generation, dissemination and
responsiveness.
Measurement (set 2): export formalization, centralization and coordination.
Measurement (set 3): export market-oriented reward and training systems.
Measurement (set 4): export commitment, emphasis on export market
orientation, export experience. Note: following Cadogan et al. (2001, p. 268),
prior to CFA analysis, we used regression analysis to purify each of the
‘emphasis on export market orientation’ items by treating them as dependent
variables, using the summed score of ‘export commitment’ items as an
independent variable, and saving the residuals.
Measurement (set 5): export market competitive intensity, and export market
technological turbulence.
RMSEA=Root mean square error of approximation.
CFI=Comparative fit index.
NNFI=Nonnormed fit index.
GFI=Goodness of fit index.
a: not significant at α=.05.