Prior to its modification, concept-orientation and socio-orientation were two dimensions in the process of reaching agreement among family members concerning media messages. Concept-orientation explains the process by which family members jointly discover the attributes of an object by discussing its properties, characteristics and outcomes, while, socio-orientation encapsulates the process by which a member of a family is allowed to determine the attributes of an object for all family members. Later, the theory was modified to reflect stable communication behaviours by which family members reach agreement. Fitzpatrick and Ritchie in 2002 re conceptualize Mclead and Chaffee’s concepts, placing emphasis on communication behaviours of family members in the process of achieving fair consensus. Concept orientation therefore was reconceptualized as conversation orientation, while socio-orientation was reconceptualized as conformity orientation