construction industry. To achieve better site safety performance, emphasis has been placed on implementing effective safety programs. Therefore, this study was conducted to identify the critical areas of safety program implementation that construction management must recognize in order to make continuous improvements. This study identified 16 factors contributing to the improvement of safety programs and then evaluated their degrees of importance and actual status based upon the respondents' perceptions. The results of this study showed that all respondents rate management support as the most important factor, followed by appropriate safety education and training, teamwork, clear and realistic goals, and effective enforcement scheme. On the other hand, positive group norms and personal competency were perceived as the two least important factors.