Audits of destinations
Identify the market and competitive environment of a destination
Research the factors that affect tourists’ choice of destination
Analyse the features and strengths of different destinations (access, attractions,
accommodation, activities, amenities and ancillary)
Analyse the stage of destination in the Tourism Area Life Cycle (TALC)
Assess the risks and development needs with a tourist destination
Make viable recommendations for the development of a destination which meet the
organisational objectives